Recently I put a presentation together for my boss that was all about networking. It got me thinking that we all may think we are networking and using all the social networking tools to our advantage, but have not yet mastered the art of networking.

First, the facts:

  • Networking is the best way to land an entry-level job (or any level job, for that matter)
  • An estimated 80 percent of jobs are secured through networking
  • It is not taught at most colleges and universities
Networking also has one big myth associated with it: to do it effectively takes a lot of time, and that you have to do it all the time . This is completely untrue. There is such a thing as smart networking and it has four characteristics:

  • Smart networkers prioritize quality over quantity
  • Smart networkers are highly effective face-to-face
  • Smarter networkers leverage tools in the right way
  • Smart networkers have mastered the “art of the ask”
When looking at how you network you need to first ask yourself, “Are you really networking?” The overall goal of networking is to create a two-way, mutually beneficial relationship. If someone helps you let them hear your success stories. Networking may also give you knowledge of new products and services you might not have been aware of before or simply didn’t know how to use. Before Twitter was the next best thing a fellow alum I network with introduced me to it and we all know what happened with Twitter.

Before you start networking you need you come up with your unique selling points (USPs) You may not have years of experience, but that doesn’t mean you don’t have something special to offer. Figure out what your USPs are and own them. After you figure out your USPs create an “elevator pitch” based off those skills.

This is your 60-second story and says:

  • Who are you?
  • What are you seeking?
  • What can you offer?

Think of yourself as the salesperson and the product. Don’t sell too hard or your buyer won’t like the merchandise.
Get the most out of your network. The saying “it’s all about who you know” has never been more true than in today’s economy. It’s never too early to start building a strong professional network.
Using social media, like Twitter, LinkedIn and Facebook is the easiest way for a 20-something to network. Use each sites individual qualities to your advantage. ReTweet something you found interesting, comment on blogs, find a common acquaintance on LinkedIn.
If you do go to an in-person networking event make sure to have your elevator pitch ready, know the dress code, collect business cards, and make notes on the back and then follow-up after the event.

Make sure you manage your network. Use social networking tools and don’t forget to pay it forward.